Meditation is powerful stuff. And the research testing—and proving—the benefits of meditating are growing exponentially, according to Harvard. Here are a few recent examples:
Enter meditation apps! They’re an easy way to start—or test-drive—meditating. And if it sticks, they’re a great way to take your meditation practice with you wherever you go. The easy access and increased consumer interest in mental well-being, among other factors, have fueled the growth of meditation apps. They’re now big business: meditation apps pulled in $192M in 2019.
Rated #6 in the Health and Wellness category on Apple. Plus, this app, combined with Headspace, accounts for almost 70% of the market share, says Fast Company.
This app is ranked #20 in Health and Fitness on Apple. But—like Calm—it’s an “Editor’s Choice.”
Awarded “Best Overall Meditation App” for 2021 by Healthline.
There’s also a new tech-forward way to meditate that’s gaining momentum and has the potential to surpass the popularity of meditation apps—immersive meditation experiences. “The more immersive the experience, the more fun and effective it is,” says Aaron Wisniewski of OVR Technology.
We’re just beginning to understand the benefits of immersive experience, but they appear to be
substantial compared to traditional modalities. For example, workplace training programs that are immersive seem to be more effective. A 2020 study by PwC compared employee performance after participating in the same training course but in different modalities: classroom, e-learning and virtual reality (VR). Compared to classroom students and e-learners, VR learners (aka the immersive experience) learned faster and were more confident in applying the skills they learned after training, among other benefits. More specifically:
Another study—this one for pain management—compared an immersive VR experience to audio-only therapy. The treatment was otherwise identical. Fortunately, both groups were able to reduce their pain, but the group who participated in the immersive format had greater pain relief.
While all modalities of meditation—a guru, an app, an immersive experience—have the power to be effective, VR is perhaps best characterized as the equivalent of a guru guiding you in-person through meditation in nature, and on-demand. “Triggering a sense of smell makes virtual experiences more emotionally engaging, more immersive, more realistic, and—ultimately—more effective,” says Wisniewski. Inhale is an experience that is designed to yield similar benefits to meditation apps—promote relaxation and general well-being—but in a more powerful way. It’s the ultimate immersive experience.