The OVR Technology Blog
Healthcare Case Study in Focus: ManageXR and OVR "In November, ManageXR partnered with OVR, an immersive hardware manufacturer that creates a unique headset accessory which simulates a sense of smell in an immersive environment." November 15, 2022 Rory Greener XR Today Wellness, relaxation, and...
Scent has the power to affect how we feel, think, and behave, but there’s actually nothing inherent about scent that influences us. The effect a scent has on you originates from associations made with a feeling, a place, a person, or an experience.
XR’s wide range of interface technologies: Achieving total Immersiveness OVR CEO Aaron Wisniewski says: “The metaverse without scent would be like living life in black and white." November 24, 2022 Martin Schwirn Computer Weekly "Visuals are important to create convincing representations of the...
We’ve shared on our blog before about how major beauty companies—such as Sephora, Estée Lauder, and others—are leveling up and joining the metaverse. But it’s also grown beyond just beauty businesses. Other big-name brands are building a VR presence in an effort to give users, customers, and...
For anyone interested in building immersive and exciting experiences in the metaverse, the available tools to do so are growing in number. How we access the metaverse is increasingly diverse. For instance, there’s augmented reality (AR) where you can add virtual things to your real-world...
The Health and Wellness Implications of Adding Scent to Virtual Reality - Aaron Wisniewski & Dr. Rachel Herz of OVR Technology November 17, 2022 Osmosis from Elsevier Michael Carrese "Thanks to OVR Technology, a Vermont-based company that has overcome substantial technical challenges to seamlessly...
Technology—specifically the world of augmented reality, virtual reality, mixed reality, and extended reality—is changing and evolving so quickly that the differences between VR, AR, MR, and XR can quickly get muddled, especially as each of these technologies become more accessible. So what do each...
The idea that scent is core to immersive experiences hasn’t been fully harnessed yet. At the same time, the science supporting the power of scent on our memory and mental wellness is building. Here are three important—and newer—examples.
Have you ever noticed that you can usually smell Cinnabon’s gourmand scent in a mall or airport before you can see the storefront? Or, if you’ve stayed at a Westin Hotel it smells the same as every other Westin? The same goes for each Abercrombie & Fitch store. That’s because Westin Hotels have a...