Perfumer & Flavorist+ - Published June 1, 2021
Jenna Rimensnyder
Fragrance Innovation: OVR Technology's Scentware for Virtual Reality
“OVR is currently tuned into assisting with cognitive therapy and stress inoculation for victims of trauma—but the possibility to assimilate this technology into other markets, including aromatherapy and fine fragrance, is on the horizon.”
OVR Technology's Architecture of Scent (AOS) uses virtual reality hardware, software, and scentware to create VR experiences that target memory and “transform cognition, emotion and behavioral responses”. OVR Technology so far has created over 250 interchangeable scents that mimic real-world smells. These scents are placed in scentware technology that attaches to a VR headset and is combined with VR software to produce a more immersive and realistic VR experience.
Read Perfumer & Flavorist+ article on Architecture of Scent to learn more!