The OVR Technology Blog
Over the past few years, COVID has brought to light something that we have known is important, but not had very much direct experience with: loss of smell. The large group of people experiencing Anosmia and Hyposmia has grown significantly. This change has brought the power of smell to the...
Spatial audio technology is on the rise. Early this year, Apple reported that playback of spatial audio tracks had quadrupled. Then in July, Netflix rolled out spatial audio across their platform (simply type “spatial audio” into their search bar to find a show or movie that is supported). But...
Aaron Wisniewski, CEO of OVR Technology caught up with the Fresh Labs Youtube Channel about the Power of Scent. Fresh Labs Sept. 29, 2022.
The “Axe effect” is one of the most famous—borderline infamous—marketing campaigns. The body products company (which is owned by Unilever) developed a marketing strategy to target young men. The premise? Tell young men that by spraying themselves with Axe body spray or swiping an Axe deodorant,...
Step into the Metaverse: How the virtual world may change reality “Our sense of smell is influencing what we think, what we feel, how we behave, and even who we love”. August 7, 2022 Gadi Schwartz Today Gadi Swart visited Chris Harrison and his team at the Carnegie Mellon future interfaces...
The Future of Touch and Smell in Virtual Worlds NBC News Now August 5, 2022 Gadi Schwartz “To fully experience the metaverse, you might have to smell it.”
It may seem unlikely that the beauty industry—which is traditionally rooted in in-person sensory experiences, such as trying on makeup, getting a facial, or testing perfume—is moving into the metaverse. If you’re wondering how said experiences even exist in a virtual world, you certainly wouldn’t...
The Experience Economy - Image Courtesy Immersive Van Gogh Hands down and without a doubt—experience drives memories. And great experiences spark happiness, more so than purchasing things. In fact, recent research shows that people are happier when they spend money on experiences compared to things.
VR Still Stinks Because It Doesn’t Smell Wired Magazine Jude Stewart July 31, 2022 “Smell is arguably our realest sense—the sense that most grounds us in reality. If virtual reality wants to deliver on its potential, it needs to wake up and smell its nauseating scentlessness.”
What Does the Metaverse Smell Like? July 14, 2022 Subvrsive ''Whether we realize it or not, our sense of smell helps us navigate the world. We can use scent in the metaverse in a multitude of ways, but the immediate game changers will be applications of storytelling and utility...'