Interview with Aaron Wisniewski
"What makes the metaverse and AR and BR and these new digital environments so exciting are that they're really experience based, they are driven by emersion and emotional engagement." Aaron Wisniewski.
November 21, 2022
Sofia Collette Ehrich
Institute of the Senses Podcast
Sofia Collette Ehrich art historian and academic researcher interviews Aaron Wisniewski a pioneer in the smell and taste industry and cofounder and CEO of OVR Technology.
"He believes scent is important for our digital culture and he strives to continue creating technology products and experiences that enrich us through the power of smell." This discusses how OVR Technology came to be and the transition into this new era of the Metaverse. This new era of immersive technology is driven by emotional engagement. He says he felt like smell was missing from VR as it is so linked to emotion cognition, behavior, and therefore immersion. This was the catalyst for starting OVR and digitizing scent.
Click here to watch the full interview.