The OVR Technology Blog
We’ve shared on our blog before about how major beauty companies—such as Sephora, Estée Lauder, and others—are leveling up and joining the metaverse. But it’s also grown beyond just beauty businesses. Other big-name brands are building a VR presence in an effort to give users, customers, and...
For anyone interested in building immersive and exciting experiences in the metaverse, the available tools to do so are growing in number. How we access the metaverse is increasingly diverse. For instance, there’s augmented reality (AR) where you can add virtual things to your real-world...
The “Axe effect” is one of the most famous—borderline infamous—marketing campaigns. The body products company (which is owned by Unilever) developed a marketing strategy to target young men. The premise? Tell young men that by spraying themselves with Axe body spray or swiping an Axe deodorant,...
It’s no secret that scent is strongly tied to our emotions. When you smell freshly-baked chocolate chip cookies or your partner’s heady cologne, it probably elicits fond feelings or brings up certain memories. Smell skips the irrational portion of our brains, explains one expert, Alan Hirsch. Scent...
Have you ever noticed that you can usually smell Cinnabon’s gourmand scent in a mall or airport before you can see the storefront? Or, if you’ve stayed at a Westin Hotel it smells the same as every other Westin? The same goes for each Abercrombie & Fitch store. That’s because Westin Hotels have a...