The OVR Technology Blog
May 19, 2022 Inside the smell-o-verse: Meet the companies trying to bring scent to the metaverse | Fast Company. Zara Stone
The idea that scent is core to immersive experiences hasn’t been fully harnessed yet. At the same time, the science supporting the power of scent on our memory and mental wellness is building. Here are three important—and newer—examples.
The “Axe effect” is one of the most famous—borderline infamous—marketing campaigns. The body products company (which is owned by Unilever) developed a marketing strategy to target young men. The premise? Tell young men that by spraying themselves with Axe body spray or swiping an Axe deodorant,...
The Future of Touch and Smell in Virtual Worlds NBC News Now August 5, 2022 Gadi Schwartz “To fully experience the metaverse, you might have to smell it.”
It may seem unlikely that the beauty industry—which is traditionally rooted in in-person sensory experiences, such as trying on makeup, getting a facial, or testing perfume—is moving into the metaverse. If you’re wondering how said experiences even exist in a virtual world, you certainly wouldn’t...
The Experience Economy - Image Courtesy Immersive Van Gogh Hands down and without a doubt—experience drives memories. And great experiences spark happiness, more so than purchasing things. In fact, recent research shows that people are happier when they spend money on experiences compared to things.
VR Still Stinks Because It Doesn’t Smell Wired Magazine Jude Stewart July 31, 2022 “Smell is arguably our realest sense—the sense that most grounds us in reality. If virtual reality wants to deliver on its potential, it needs to wake up and smell its nauseating scentlessness.”
What Does the Metaverse Smell Like? July 14, 2022 Subvrsive ''Whether we realize it or not, our sense of smell helps us navigate the world. We can use scent in the metaverse in a multitude of ways, but the immediate game changers will be applications of storytelling and utility...'
It’s no secret that scent is strongly tied to our emotions. When you smell freshly-baked chocolate chip cookies or your partner’s heady cologne, it probably elicits fond feelings or brings up certain memories. Smell skips the irrational portion of our brains, explains one expert, Alan Hirsch. Scent...
Have you ever noticed that you can usually smell Cinnabon’s gourmand scent in a mall or airport before you can see the storefront? Or, if you’ve stayed at a Westin Hotel it smells the same as every other Westin? The same goes for each Abercrombie & Fitch store. That’s because Westin Hotels have a...