The OVR Technology Blog
Over the past few years, COVID has brought to light something that we have known is important, but not had very much direct experience with: loss of smell. The large group of people experiencing Anosmia and Hyposmia has grown significantly. This change has brought the power of smell to the...
We’ve shared on our blog before about how major beauty companies—such as Sephora, Estée Lauder, and others—are leveling up and joining the metaverse. But it’s also grown beyond just beauty businesses. Other big-name brands are building a VR presence in an effort to give users, customers, and...
For anyone interested in building immersive and exciting experiences in the metaverse, the available tools to do so are growing in number. How we access the metaverse is increasingly diverse. For instance, there’s augmented reality (AR) where you can add virtual things to your real-world...
Spatial audio technology is on the rise. Early this year, Apple reported that playback of spatial audio tracks had quadrupled. Then in July, Netflix rolled out spatial audio across their platform (simply type “spatial audio” into their search bar to find a show or movie that is supported). But...
Technology—specifically the world of augmented reality, virtual reality, mixed reality, and extended reality—is changing and evolving so quickly that the differences between VR, AR, MR, and XR can quickly get muddled, especially as each of these technologies become more accessible. So what do each...
Aaron Wisniewski, CEO of OVR Technology caught up with the Fresh Labs Youtube Channel about the Power of Scent. Fresh Labs Sept. 29, 2022.
The idea that scent is core to immersive experiences hasn’t been fully harnessed yet. At the same time, the science supporting the power of scent on our memory and mental wellness is building. Here are three important—and newer—examples.
The “Axe effect” is one of the most famous—borderline infamous—marketing campaigns. The body products company (which is owned by Unilever) developed a marketing strategy to target young men. The premise? Tell young men that by spraying themselves with Axe body spray or swiping an Axe deodorant,...
Step into the Metaverse: How the virtual world may change reality “Our sense of smell is influencing what we think, what we feel, how we behave, and even who we love”. August 7, 2022 Gadi Schwartz Today Gadi Swart visited Chris Harrison and his team at the Carnegie Mellon future interfaces...
The Future of Touch and Smell in Virtual Worlds NBC News Now August 5, 2022 Gadi Schwartz “To fully experience the metaverse, you might have to smell it.”