The OVR Technology Blog
We’ve shared on our blog before about how major beauty companies—such as Sephora, Estée Lauder, and others—are leveling up and joining the metaverse. But it’s also grown beyond just beauty businesses. Other big-name brands are building a VR presence in an effort to give users, customers, and...
For anyone interested in building immersive and exciting experiences in the metaverse, the available tools to do so are growing in number. How we access the metaverse is increasingly diverse. For instance, there’s augmented reality (AR) where you can add virtual things to your real-world...
Spatial audio technology is on the rise. Early this year, Apple reported that playback of spatial audio tracks had quadrupled. Then in July, Netflix rolled out spatial audio across their platform (simply type “spatial audio” into their search bar to find a show or movie that is supported). But...
Technology—specifically the world of augmented reality, virtual reality, mixed reality, and extended reality—is changing and evolving so quickly that the differences between VR, AR, MR, and XR can quickly get muddled, especially as each of these technologies become more accessible. So what do each...
The Experience Economy - Image Courtesy Immersive Van Gogh Hands down and without a doubt—experience drives memories. And great experiences spark happiness, more so than purchasing things. In fact, recent research shows that people are happier when they spend money on experiences compared to things.
It’s no secret that scent is strongly tied to our emotions. When you smell freshly-baked chocolate chip cookies or your partner’s heady cologne, it probably elicits fond feelings or brings up certain memories. Smell skips the irrational portion of our brains, explains one expert, Alan Hirsch. Scent...
Have you ever noticed that you can usually smell Cinnabon’s gourmand scent in a mall or airport before you can see the storefront? Or, if you’ve stayed at a Westin Hotel it smells the same as every other Westin? The same goes for each Abercrombie & Fitch store. That’s because Westin Hotels have a...
We spend more than 11 hours watching television, listening to the radio, and consuming other digital platforms, according to a 2018 Nielsen report. We know that time we spend in the virtual world influences our time in the real world. So, to amplify the positive impact of virtual reality (VR), we...
A New Corporate Wellness Technology You know how smart it is to prioritize employee well-being. Your corporate wellness programs have the power to yield ample benefits. Well-designed (and, arguably, robust) programs… fuel productivity boost morale lessen health insurance costs cut...