The OVR Technology Blog
The Experience Economy - Image Courtesy Immersive Van Gogh Hands down and without a doubt—experience drives memories. And great experiences spark happiness, more so than purchasing things. In fact, recent research shows that people are happier when they spend money on experiences compared to things.
VR Still Stinks Because It Doesn’t Smell Wired Magazine Jude Stewart July 31, 2022 “Smell is arguably our realest sense—the sense that most grounds us in reality. If virtual reality wants to deliver on its potential, it needs to wake up and smell its nauseating scentlessness.”
What Does the Metaverse Smell Like? July 14, 2022 Subvrsive ''Whether we realize it or not, our sense of smell helps us navigate the world. We can use scent in the metaverse in a multitude of ways, but the immediate game changers will be applications of storytelling and utility...'
It’s no secret that scent is strongly tied to our emotions. When you smell freshly-baked chocolate chip cookies or your partner’s heady cologne, it probably elicits fond feelings or brings up certain memories. Smell skips the irrational portion of our brains, explains one expert, Alan Hirsch. Scent...
Have you ever noticed that you can usually smell Cinnabon’s gourmand scent in a mall or airport before you can see the storefront? Or, if you’ve stayed at a Westin Hotel it smells the same as every other Westin? The same goes for each Abercrombie & Fitch store. That’s because Westin Hotels have a...
The Real-Life Benefits of Augmenting the Metaverse With Scents “I see a future where the sense of smell and virtual reality can combine to create not only entertainment, but opportunities for commerce.” July 1, 2022 Iris McCloughan The Slowdown “While many existing VR systems focus on the sense of...
We spend more than 11 hours watching television, listening to the radio, and consuming other digital platforms, according to a 2018 Nielsen report. We know that time we spend in the virtual world influences our time in the real world. So, to amplify the positive impact of virtual reality (VR), we...
Burlington virtual reality firm passes the sniff test WCAX 3 June 16, 2022 Elissa Borden “And I asked him, ‘Aaron, have you ever thought about scent and VR together? And I’ll never forget what he said. He said, ‘I think about it all the time,’”
Spa in the metaverse: the technology shaping the future June 7, 2022 Elizabeth Bromstein Spa Executive The metaverse, specifically Virtual Reality, Augmented Reality, haptic technology, and scent stimulation, have been shown to reduce the effects of pain, stress, anxiety, depression, and PTSD...
Leading the way toward a multisensory metaverse that drives real-world outcomes with the next generation of our Virtual Reality Scent platform. The third iteration of OVR's award-winning immersive VR experience designed to promote relaxation and general well-being, INHALE 3, is now available to...