The OVR Technology Blog
The Health and Wellness Implications of Adding Scent to Virtual Reality - Aaron Wisniewski & Dr. Rachel Herz of OVR Technology November 17, 2022 Osmosis from Elsevier Michael Carrese "Thanks to OVR Technology, a Vermont-based company that has overcome substantial technical challenges to seamlessly...
Spatial audio technology is on the rise. Early this year, Apple reported that playback of spatial audio tracks had quadrupled. Then in July, Netflix rolled out spatial audio across their platform (simply type “spatial audio” into their search bar to find a show or movie that is supported). But...
Technology—specifically the world of augmented reality, virtual reality, mixed reality, and extended reality—is changing and evolving so quickly that the differences between VR, AR, MR, and XR can quickly get muddled, especially as each of these technologies become more accessible. So what do each...
Aaron Wisniewski, CEO of OVR Technology caught up with the Fresh Labs Youtube Channel about the Power of Scent. Fresh Labs Sept. 29, 2022.
The idea that scent is core to immersive experiences hasn’t been fully harnessed yet. At the same time, the science supporting the power of scent on our memory and mental wellness is building. Here are three important—and newer—examples.
The “Axe effect” is one of the most famous—borderline infamous—marketing campaigns. The body products company (which is owned by Unilever) developed a marketing strategy to target young men. The premise? Tell young men that by spraying themselves with Axe body spray or swiping an Axe deodorant,...
Step into the Metaverse: How the virtual world may change reality “Our sense of smell is influencing what we think, what we feel, how we behave, and even who we love”. August 7, 2022 Gadi Schwartz Today Gadi Swart visited Chris Harrison and his team at the Carnegie Mellon future interfaces...
The Future of Touch and Smell in Virtual Worlds NBC News Now August 5, 2022 Gadi Schwartz “To fully experience the metaverse, you might have to smell it.”
It may seem unlikely that the beauty industry—which is traditionally rooted in in-person sensory experiences, such as trying on makeup, getting a facial, or testing perfume—is moving into the metaverse. If you’re wondering how said experiences even exist in a virtual world, you certainly wouldn’t...