The OVR Technology Blog
From gum to toothpaste to cough drops, mint is always a flavor option in these products. Fun fact: mint is the third most popular flavoring ingredient in the world—and the fastest-growing flavor segment as consumers love it for its clean, fresh flavor. (If you’re curious, vanilla is the most...
Scent has the power to affect how we feel, think, and behave, but there’s actually nothing inherent about scent that influences us. The effect a scent has on you originates from associations made with a feeling, a place, a person, or an experience.
Over the past few years, COVID has brought to light something that we have known is important, but not had very much direct experience with: loss of smell. The large group of people experiencing Anosmia and Hyposmia has grown significantly. This change has brought the power of smell to the...
The idea that scent is core to immersive experiences hasn’t been fully harnessed yet. At the same time, the science supporting the power of scent on our memory and mental wellness is building. Here are three important—and newer—examples.
The “Axe effect” is one of the most famous—borderline infamous—marketing campaigns. The body products company (which is owned by Unilever) developed a marketing strategy to target young men. The premise? Tell young men that by spraying themselves with Axe body spray or swiping an Axe deodorant,...
In modern life, we may regard pleasant smells—like fresh baked cookies or blossoming flowers—as lovely but superfluous. It is a luxury completely separate from the important work of seeing, hearing, and touching. But what's really going on when we inhale deeply and it brings a smile to your face? ...
What Is A Smell? When you’re a company that makes smells, what exactly is a smell? Does it differ from a fragrance or an odor? Here, we explain what a smell actually is, how it's connected to more than just your nose, and how we re-create scents for VR technology.
Most people have the same favorite scents, says new research published in Current Biology. They also usually have the same least favorite scents—regardless of where they’re from. Researchers from the Karolinska Institutet in Sweden and the University of Oxford in England discovered that the same...
The limbic system is a group of brain structures that work together to facilitate behavioral, emotional, and survival responses. The limbic system essentially acts as a control center to bridge the gap between our psychological and physiological experiences.
And Why It’s Still OK To Be Friends With Them. (It’s Not Their Fault.) Cilantro adds fresh, slightly citrusy, herbaceous flavor to dishes such as heady curries and soups, salsas, and some stir-fries. Despite its varied potential in dishes, cilantro is also quite a divisive food. That’s because, for...