The OVR Technology Blog
OVR’s New Wearable Scent Technology Available Via Wildventure XR’s 2023 Immersive Endangered Habitats Experience. Burlington, VT – OVR Technology, the leader in digitizing scent for the metaverse and digital experiences, announces a partnership with Wildventure XR, an impact-driven immersive...
New technology gives voice – and commerce opportunities – to indigenous artists, starting in Australia and the Pacific. Burlington, VT – OVR Technology, the leader in digitizing scent for the metaverse and digital experiences, announces a partnership with Australia-based CAYA, the first-ever culture...
Over the past few years, COVID has brought to light something that we have known is important, but not had very much direct experience with: loss of smell. The large group of people experiencing Anosmia and Hyposmia has grown significantly. This change has brought the power of smell to the...
What Would Adding Smell to Virtual Reality Tech Mean to Retail? “It’s critical that scent be [part of] metaverse development . . . or we’re completely limiting the potential,” Aaron Wisniewski, CEO at OVR Technology October 20, 2022 Tom Ryan Retail Wire "Aaron Wisniewski, CEO at OVR Technology, a...
The Health and Wellness Implications of Adding Scent to Virtual Reality - Aaron Wisniewski & Dr. Rachel Herz of OVR Technology November 17, 2022 Osmosis from Elsevier Michael Carrese "Thanks to OVR Technology, a Vermont-based company that has overcome substantial technical challenges to seamlessly...
It may seem unlikely that the beauty industry—which is traditionally rooted in in-person sensory experiences, such as trying on makeup, getting a facial, or testing perfume—is moving into the metaverse. If you’re wondering how said experiences even exist in a virtual world, you certainly wouldn’t...
The Experience Economy - Image Courtesy Immersive Van Gogh Hands down and without a doubt—experience drives memories. And great experiences spark happiness, more so than purchasing things. In fact, recent research shows that people are happier when they spend money on experiences compared to things.
VR Still Stinks Because It Doesn’t Smell Wired Magazine Jude Stewart July 31, 2022 “Smell is arguably our realest sense—the sense that most grounds us in reality. If virtual reality wants to deliver on its potential, it needs to wake up and smell its nauseating scentlessness.”
What Does the Metaverse Smell Like? July 14, 2022 Subvrsive ''Whether we realize it or not, our sense of smell helps us navigate the world. We can use scent in the metaverse in a multitude of ways, but the immediate game changers will be applications of storytelling and utility...'
Spa in the metaverse: the technology shaping the future June 7, 2022 Elizabeth Bromstein Spa Executive The metaverse, specifically Virtual Reality, Augmented Reality, haptic technology, and scent stimulation, have been shown to reduce the effects of pain, stress, anxiety, depression, and PTSD...