New technology gives voice – and commerce opportunities – to indigenous artists, starting in Australia and the Pacific.
Burlington, VT – OVR Technology, the leader in digitizing scent for the metaverse and digital experiences, announces a partnership with Australia-based CAYA, the first-ever culture forward, creator-led immersive metaverse experience portal and mobile app. CES attendees can preview the possibilities of this partnership at Booth #51365 (in the Tech West-Venetian Expo Hall).
CAYA creates experiences such as metaverse music festivals, fashion shows, art and cultural festivals, and well-being events in collaboration with high-profile artists and musicians. CAYA’s mission is to empower indigenous communities worldwide, and in doing so, create commercial opportunities for them. CAYA looks to OVR Technology to help it provide a full immersion experience.
“By partnering with OVR Technology, CAYA will seamlessly integrate the sense of smell for participants to increase immersion, as part of our mindfulness initiative to drive anti-anxiety,” said Daniel Stricker, CAYA founder. “Affordable use of OVR’s ION Scentware will allow all participants the option to add scent to their metaverse, a world first well-being scent-based NFT collection.”
OVR Technology’s new ION 3, which debuts at CES 2023, is a personal wearable scent technology, which allows users to experience multisensory content via mobile, desktop, AR, and VR. The ION X includes a universal scentware cartridge capable of producing thousands of unique scent combinations.
In 2021, OVR TEchnology partnered with CAYA co-founder Daniel Stricker on “Shifting Homes,” a virtual reality Samoan experience that represented Australia and the Pacific at the Venice Biennale. CAYA’s 2023 experience will tour worldwide partnering with high profile musicians and artists.
LEARN MORE ABOUT CAYA
https://www.instagram.com/cayaworld.io/
https://twitter.com/Caya_world
