CES 2023: Humanizing The Metaverse | Wunderman Thompson

CES 2023: Humanizing the Metaverse

"From entertainment to health and wellness, the humanization of technical activations this year indicate a future metaverse that better overlaps with and compliments consumers’ physical lives and needs."

January 6, 2023

Carla Calandra

Wunderman Thompson

"This year’s activations at CES reveal how brands can authentically incorporate physical concepts into the metaverse, making tech spaces and tools more accessible, immersive, and engaging for consumers and pointing to a future of liminal experiences.

OVR Technology is launching ION 3 at CES: “the first personal, wearable scent technology optimized for VR, AR, mobile, and desktop enhance immersion.” Their best-in-class digital scent wearable will enhance virtual interactions and consumers’ digital experiences by synchronizing thousands of scents with VR and AR visuals on mobile or desktop devices using Bluetooth technology. OVR is also launching a scent-creation tool for creators and developers to use and invent their own scent content."

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