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CES 2023: Smelling, Touching Take Center Stage in Metaverse | Associated Press

CES 2023: Smelling, Touching Take Center Stage in Metaverse | Associated Press

"We are entering an era in which extended reality will drive commerce, entertainment, education, social connection, and wellbeing,' the company’s CEO and co-founder Aaron Wisniewski said in a statement."

January 8, 2023

Haleluya Hadero

Associated Press

At the CES conference this week there were companies showcasing their innovations to bring us further into the world of virtual reality. The metaverse was a common theme at the tech gathering.

"Among them, Vermont-based OVR Technology showcased a headset containing a cartridge with eight primary aromas that can be combined to create different scents. It’s scheduled to be released later this year.

An earlier, business-focused version used primarily for marketing fragrances and beauty products is integrated into VR goggles and allows users to smell anything from a romantic bed of roses to a marshmallow roasting over a fire at a campsite.

The company says it aims to help consumers relax and is marketing the product, which comes with an app, as a sort of digital spa mixed with Instagram. 'The quality of these experiences will be measured by how immersive and emotionally engaging they are. Scent imbues them with an unmatched power.'"

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