The OVR Technology Blog
The first day of CES is about media and early looks at the future of technology. The floor hasn't opened yet for everyone, but there are some early views and commentary from press and media teams about what is coming.
If you’re looking for the place to check out the biggest, best, most innovative technology of the coming year, that would be CES. Previously called The Consumer Electronics Show, the trade show is held each year in January in Las Vegas and is one of the largest—if not the largest—worldwide. "CES...
Registration for CES® 2023 – taking place in Las Vegas, Jan. 5-8 – is open. Are you thinking about attending #CES2023? Meet OVR in booth 51365, in Tech West at the Venetian, live in Las Vegas to experience the future of wearable digital scent tech! We’re extending digital scent technology into new...
Over the past few years, COVID has brought to light something that we have known is important, but not had very much direct experience with: loss of smell. The large group of people experiencing Anosmia and Hyposmia has grown significantly. This change has brought the power of smell to the...
What Would Adding Smell to Virtual Reality Tech Mean to Retail? “It’s critical that scent be [part of] metaverse development . . . or we’re completely limiting the potential,” Aaron Wisniewski, CEO at OVR Technology October 20, 2022 Tom Ryan Retail Wire "Aaron Wisniewski, CEO at OVR Technology, a...
Spatial audio technology is on the rise. Early this year, Apple reported that playback of spatial audio tracks had quadrupled. Then in July, Netflix rolled out spatial audio across their platform (simply type “spatial audio” into their search bar to find a show or movie that is supported). But...
Aaron Wisniewski, CEO of OVR Technology caught up with the Fresh Labs Youtube Channel about the Power of Scent. Fresh Labs Sept. 29, 2022.
The “Axe effect” is one of the most famous—borderline infamous—marketing campaigns. The body products company (which is owned by Unilever) developed a marketing strategy to target young men. The premise? Tell young men that by spraying themselves with Axe body spray or swiping an Axe deodorant,...
Step into the Metaverse: How the virtual world may change reality “Our sense of smell is influencing what we think, what we feel, how we behave, and even who we love”. August 7, 2022 Gadi Schwartz Today Gadi Swart visited Chris Harrison and his team at the Carnegie Mellon future interfaces...
The Future of Touch and Smell in Virtual Worlds NBC News Now August 5, 2022 Gadi Schwartz “To fully experience the metaverse, you might have to smell it.”