What would adding smell to virtual reality tech mean to retail? | RetailWire

What Would Adding Smell to Virtual Reality Tech Mean to Retail?

“It’s critical that scent be [part of] metaverse development . . . or we’re completely limiting the potential,” Aaron Wisniewski, CEO at OVR Technology

October 20, 2022

Tom Ryan

Retail Wire

"Aaron Wisniewski, CEO at OVR Technology, a Vermont-based smell-VR tech start-up, recently told Fast Company. 'Smell has this profound effect over who we are, how we feel, what we do, what we buy, who we love.'

Smells are believed to have a stronger link to memory and emotion than any of the other senses. According to a study reported by the Marketing Society, approximately 75 percent of all the emotions experienced are generated by what people smell rather than what they hear or see.

Recent studies have further linked the loss of smell due to COVID-19 to depression and anxiety."

Read the full article here. 


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