Metaverse Ventures Bring Smell and Taste To Virtual Reality at CES 2023: ‘At least you can feel something'
“The quality of these experiences will be measured by how immersive and emotionally engaging they are. Scent imbues them with an unmatched power.”
January 8, 2023
Haleluya Hadero
Fortune
"Is the metaverse closer than we think?
It depends on who you ask at CES, where companies are showing off innovations that could immerse us deeper into virtual reality, otherwise known as VR.
Among them, Vermont-based OVR Technology showcased a headset containing a cartridge with eight primary aromas that can be combined to create different scents. It’s scheduled to be released later this year.
An earlier, business-focused version used primarily for marketing fragrances and beauty products is integrated into VR goggles and allows users to smell anything from a romantic bed of roses to a marshmallow roasting over a fire at a campsite.
The company says it aims to help consumers relax and is marketing the product, which comes with an app, as a sort of digital spa mixed with Instagram.
“We are entering an era in which extended reality will drive commerce, entertainment, education, social connection, and wellbeing,” the company’s CEO and co-founder Aaron Wisniewski said in a statement."
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